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Cheetos
Pop-Up Restaurant

Inspired by fans' inventive homemade Cheetos dishes, the brand opened the first-ever restaurant in New York to serve and celebrate Cheetos. We made history with the biggest PR metrics the brand had ever seen: Sold out in 6.5 hours, 8.5K+ parties waitlisted and a total of 4 billion+ impressions.

CAMPAIGN RECAP

SOCIAL PROMOS

SOCIAL
PROMOS

We used our social channels to drive reservations and fully sold out in 6.5 hours.

EXPERIENTIAL DESIGN

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ROLE: Art Director / Designer 
CREATIVE DIRECTOR: Leo Santos 
AGENCY: The Marketing Arm

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